Logo is a popular design blog that I've been involved with for several years now. It was acquired by my client from the original owner and I was hired to give the site a new look and visual identity.

A mockup of the logo. Mockup template by GraphicBurger.

My client had also acquired several other design blogs, so part of my role was to create a uniform set of identities that would help link the different sites that were being run under the larger brand.

As such, my primary goal on this project was to create a mark that would be simple, recognizable and easily replicable for the different sites in the network.

My solution to this problem was to create a circular mark, with a letter pair representing each website. I used DM for, DZ for DzineBlog, CB for Colorburned and FM for I selected Homestead as the typeface. Its bold strokes and unique cross-hatching effect provide an extra degree of visual interest, while its standard family provides an alternate for situations where the logo needs to be rendered at a smaller scale.

The basic logo as it appears in most situations.

Ultimately, I ended up creating a full set of logos and variations for use in different circumstances. Between the four different sites, I delivered a total of 28 different options.

The complete set of designs for, DzineBlog, Colorburned and