Ralph & Lou Logo

This was a fairly small scale design project, but one which remains one of my favourites. My sister-in-law and brother-in-law are active vloggers on YouTube. They post under the moniker of Ralph & Lou, and approached me about designing a typographic logo to represent their online brand.

Obviously, I agreed! It was a fun little project that provided me quite a bit of creative freedom. The only direction I was given was that they wanted something with a typographica treatment and a retro feel.

That left things pretty open.

A mockup of the Ralph & Lou logo. Mockup template by GraphicBurger.

From the outset, I knew that I wanted to create a striking visual contrast between the two names. To this end, I set about creating two vastly different typographic treatments. For Ralph, I created blocky letterforms with tapered edges and a negative inset, while I gave Lou a unique, cursive treatment. The two names are held together with a simple banner to complete the overall effect.